McDonald, Robert

Sathianathan, Vino

2007-06

To examine the influence of newspaper and Internet advertising, word-of-mouth endorsement and student experience in attracting applicants for junior medical officer positions in the Northern Territory. A retrospective study. Fifty-four applicants for junior medical officer positions. Proportion of applicants who reported newspaper advertising, Internet advertising, word of mouth or personal experience in attracting their application for an intern or resident medical officer position. Nineteen per cent of applicants saw the newspaper advertisement and 52% of the Internet advertisement. Eighty-seven per cent of applicants were influenced by word-of-mouth endorsement and 52% by student experience in the Northern Territory or Indigenous health. These results suggest that word-of-mouth endorsement has the greatest influence in attracting applicants for junior medical officer positions in Northern Territory hospitals.

The Australian journal of rural health 2007-06; 15(3): 179-82

1038-5282

https://pubmed.ncbi.nlm.nih.gov/17542790/?otool=iaurydwlib

https://hdl.handle.net/10137/5775

Advertising as Topic

Career Choice

Communication

Employment

Hospitals, Rural

Humans

Internet

Internship and Residency

Marketing of Health Services

Medically Underserved Area

Newspapers as Topic

Northern Territory

Personnel Selection

Professional Practice Location

Retrospective Studies

Students, Medical

Surveys and Questionnaires

Attitude of Health Personnel

Medical Staff, Hospital

Junior medical officer recruitment: challenges and lessons from the Northern Territory.

Journal Article

Publication