The Living With Alcohol program is planning to develop a responsible drinking
campaign that will incorporate information regarding the NH&MRC guidelines, the
consequences of drinking more than the guidelines and the standard drink concept.
To ensure the campaign is relevant to the experiences and perceptions of
Territorians, 43 focus groups were convened to discuss selected aspects of the
campaign design. The groups specifically involved blue collar and white collar
occupations, mining and Defence personnel, and young people aged between 14 and
25 years. Both males and females throughout the Territory were included.