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dc.contributor.authorMcDonald, Roberten
dc.contributor.authorSathianathan, Vinoen
dc.identifier.citationThe Australian journal of rural health 2007-06; 15(3): 179-82en
dc.description.abstractTo examine the influence of newspaper and Internet advertising, word-of-mouth endorsement and student experience in attracting applicants for junior medical officer positions in the Northern Territory. A retrospective study. Fifty-four applicants for junior medical officer positions. Proportion of applicants who reported newspaper advertising, Internet advertising, word of mouth or personal experience in attracting their application for an intern or resident medical officer position. Nineteen per cent of applicants saw the newspaper advertisement and 52% of the Internet advertisement. Eighty-seven per cent of applicants were influenced by word-of-mouth endorsement and 52% by student experience in the Northern Territory or Indigenous health. These results suggest that word-of-mouth endorsement has the greatest influence in attracting applicants for junior medical officer positions in Northern Territory hospitals.en
dc.titleJunior medical officer recruitment: challenges and lessons from the Northern Territory.en
dc.typeJournal Articleen
dc.identifier.journaltitleThe Australian journal of rural healthen
dc.subject.meshAdvertising as Topicen
dc.subject.meshCareer Choiceen
dc.subject.meshHospitals, Ruralen
dc.subject.meshInternship and Residencyen
dc.subject.meshMarketing of Health Servicesen
dc.subject.meshMedically Underserved Areaen
dc.subject.meshNewspapers as Topicen
dc.subject.meshNorthern Territoryen
dc.subject.meshPersonnel Selectionen
dc.subject.meshProfessional Practice Locationen
dc.subject.meshRetrospective Studiesen
dc.subject.meshStudents, Medicalen
dc.subject.meshSurveys and Questionnairesen
dc.subject.meshAttitude of Health Personnelen
dc.subject.meshMedical Staff, Hospitalen
dc.identifier.affiliationKatherine District Hospital, Katherine, Northern Territory, Australia.
Appears in Collections:(a) NT Health Research Collection

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